How to Keep Up Company Culture in Remote Working World?

Key Takeaways

• Culture Matters: 56% of employees value positive culture over salary (Glassdoor)
• Intentional Connection: Remote culture requires deliberate strategies and consistent effort
• Mental Wellbeing: Supporting employee mental health is fundamental to remote culture
• Trust Building: Empowering employees with autonomy strengthens remote teams
• Regular Touchpoints: Consistent communication maintains alignment and belonging

The Remote Culture Challenge

Company culture—the shared values, attitudes, and practices that characterize an organization—faces unique challenges in remote environments. Without shared physical spaces, the informal interactions that naturally build relationships and reinforce culture must be intentionally created.

The shift to remote work has fundamentally changed how teams connect, collaborate, and experience their workplace culture. While remote work offers flexibility and other benefits, maintaining a cohesive culture requires deliberate strategies and consistent effort.

Effective Strategies for Remote Culture Building

1. Prioritize Mental Health Support

Remote work can blur the boundaries between professional and personal life, potentially increasing stress and burnout. Organizations that prioritize mental wellbeing demonstrate care for their employees while supporting sustainable productivity.

Effective approaches include:

• Providing access to mental health resources and services
• Encouraging regular breaks and time off
• Training managers to recognize signs of burnout
• Creating psychologically safe spaces for discussing challenges
• Implementing mental health days or flexible wellness time

2. Promote Work-Life Balance

Remote work flexibility can be both a blessing and a challenge for work-life balance. Organizations should establish clear expectations that help employees maintain healthy boundaries.

Consider implementing:

• Core hours for meetings with flexibility outside those times
• "No meeting" days to allow for focused work
• Respect for different time zones and working hours
• Encouraging vacation time and truly disconnecting
• Leading by example with leadership demonstrating balance

Establishing clear boundaries helps remote employees maintain healthy work-life integration

3. Build a Foundation of Trust

Micromanagement is particularly damaging in remote environments. Leaders must demonstrate trust in their teams' capabilities and judgment, focusing on outcomes rather than activity monitoring.

Trust-building practices include:

• Setting clear expectations and success metrics
• Providing autonomy in how work gets accomplished
• Celebrating initiative and independent problem-solving
• Offering support without hovering
• Transparent communication about company decisions

4. Create Regular Connection Points

Consistent touchpoints help maintain alignment and foster belonging among remote teams. These structured interactions provide opportunities to reinforce culture and values.

Effective connection points include:

• Regular all-hands meetings for company-wide updates
• Team meetings with time for personal sharing
• One-on-one check-ins focused on wellbeing and growth
• Virtual office hours with leadership
• Quarterly business reviews and celebrations

5. Enhance Internal Communication

With remote teams, intentional communication becomes essential for maintaining culture and connection. Multiple channels serve different purposes in keeping everyone informed and engaged.

Consider implementing:

• Regular company newsletters highlighting achievements and news
• Dedicated channels for non-work conversations and interests
• Clear documentation of decisions and processes
• Asynchronous updates that respect different time zones
• Visual communication through video where appropriate

6. Foster Fun and Social Connection

Remote work can feel isolating without the spontaneous social interactions of office life. Creating opportunities for casual connection and fun helps build relationships beyond work tasks.

Engaging activities include:

• Virtual interest groups around hobbies or topics
• Remote game sessions or trivia competitions
• Virtual coffee breaks or lunch gatherings
• Online celebrations for milestones and achievements
• Optional after-hours social events

Conclusion

Maintaining company culture in a remote environment requires intention, creativity, and consistent effort. By focusing on mental wellbeing, work-life balance, trust, regular connection, enhanced communication, and social engagement, organizations can create a strong remote culture that supports both employee satisfaction and business success.

The most successful remote cultures don't try to replicate office environments exactly—instead, they leverage the unique opportunities of remote work while addressing its challenges. With thoughtful implementation of these strategies, companies can build remote cultures where employees feel connected, valued, and engaged, regardless of their physical location.

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At Visionify, we believe that strong company culture is essential for team success, whether working remotely or in person. We continue to evolve our own practices to support our distributed teams while delivering exceptional solutions for our clients.