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Why does company culture matter?

Why does company culture matter?

A company’s success is not solely dependent on its great project and talented staff. It also has to do with employees’ and employers’ shared vision and passion.

A company’s culture is the most critical part of its success. It plays a vital role in defining and aligning everyone on that organization’s values and goals. Culture is the avatar of what your company stands for.

What is company culture?

Company culture is a work environment where employees enjoy their work grow and contribute to personal and professional space. Culture defines how employees view the company its management and its goals. When a company has positive work culture it can accelerate business growth, recruit and retain talented employees, reduce employee turnover and enhance profitability of the organization.

It is about what kind of work environment an employee has and how it affects their efforts and accomplishment. You don’t go any further than your own organization to see what its culture is like.

Companies establish their own cultures but are so vital that they also become a part of the business world. So how do companies develop these cultures? And what makes them so effective?

5 Reasons why company culture matters

Performance and culture are connected.

Interestingly companies that practice a more collaboration culture, openness, and honesty in their workplaces achieve better performance every year. It’s well thought out that what Visionify has gained over years has been a solid proof for this theory.

Companies with healthy cultures are better to adapt.

If a company wants to adapt and change it must have a highly flexible culture. A company’s culture influences how employees work and interact and plays a significant role in how people understand and share information, solve problems and reach decisions. 

When an organization’s culture is healthy people can adjust to their environment in any country and keep their identity for many years. At the same time taking on new challenges can strengthen identity of employees.

Company culture increases productivity.

One of the keys to efficiency and high productivity is organizational culture within your company. This means that you must create a corporate culture that’s positive and thankful. What you do at your organization matters so take some steps today to ensure you’re doing things that will increase productivity.

There is a bond between increased productivity and organizational culture. If a person works in an environment where he is motivated he will perform better than he would have otherwise, and thus productivity will be higher.

Employee engagement is increased by company culture.

The culture of your workplace significantly impacts employee engagement. Employees want to be proud of people around them and willing to go above and beyond for good of their team, department, and organization. A strong and healthy culture nourishes this sense of pride and engagement.

Why are employees concerned about company culture?

Most employees want to be in a team that wins. Make sure people are respected, understand and connect with mission, enjoy their job and job responsibilities, feel safe, and achieve balance in life through flexible scheduling, paid time off, and remote options. Understanding company culture also means understanding how you fit in with every employee.

If you’re not convinced following is an example of a company culture’s strength:

The expertise, abilities, and talent of the team leader account for 70% of the difference between lousy, excellent, and great cultures.

86% of employees aged 18 to 34 said they would be more likely to choose a job if it allowed working from home.

Employee well-being programs are thought to positively impact work culture which 90% of employees trust.

Employee retention is higher in companies that provide generous maternity and paternity leave.

Happy employees are 12% more productive.


Having a strong company culture helps define who your company is, what it stands for, and creates, strengthens, and solidifies your brand’s identity. Try to think of your internal messaging as similar to an external brand message. The goal is to bring creativeness and unity across departments and foster a positive workplace experience that helps to retain employees.

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